Sinterklaas, a Dutch tradition

17 November 2022

This campaign is about Sinterklaas and Piet, a typical Dutch tradition. From November until December 5th, children put their shoes near the chimney in the house. If their lucky, Piet will pay a visit and surprise them with a present in their shoes. On December 5th, Sinterklaas visits all the children in their houses and surprises them with a lot of presents. This is also the moment when the children can thank Sinterklaas and Piet for the presents they got.

We hereby celebrate this tradition!